Job Description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

Under Armour is seeking a sharp, culturally savvy Communications Lead to fuel our story by uncovering strategic PR opportunities, monitoring and maximizing cultural trends to drive our company storytelling, and leading our external communications strategy. This role will sit at the intersection of insight and execution by highlighting our award-winning work, amplifying executive voices, and identifying risks and opportunities to protect and elevate our brand.

This teammate will own and operate Under Armour’s external communications engine by driving speaker submissions, award nominations, and strategic timing for key communications moments. They will develop editorial calendars for editorial and social channels and collaborate across internal comms, brand comms, and creative services to ensure our storytelling is always culturally relevant and future-ready.

If you’re plugged in to culture and trends, digital native, and an opportunity-spotter who loves creative and executive storytelling, this is the role for you.

Your Impact

• Spot the Signal: Monitor trends, competitors, sentiment, and cultural moments to surface emerging opportunities and identify risks for UA’s communications strategy.
• Drive the Editorial Calendar: Lead the planning, coordination, and publishing cadence of the global communications team’s editorial calendar including awards, speaking engagements, social content, and milestone moments.
• Run @UAComms: Collaborate with the brand and internal comms teams to develop a strategy for Under Armour Communication’s social handles to amplify leadership, innovation, and corporate initiatives for internal and external visibility.
• Elevate the Work: Identify cultural moments and maximize partnership opportunities; Lead the submissions process for corporate and brand awards across product, purpose, people, and innovation; partner with teams to identify and develop compelling stories and key moments where UA can show up and show out.
• Fuel Executive Visibility: Identify and manage strategic speaking platforms for executives and leaders, supporting profile-building aligned to brand values and business goals.
• Connect the Dots: Collaborate across brand, internal, executive, and creative comms to ensure storytelling is data-driven, strategic, and high impact.
• Operational Glue: Be the connective tissue across comms workstreams, ensuring deadlines are met and opportunities are capitalized on with discipline and creativity

Qualifications

• Bachelor's degree with typically 6-8 years of relevant experience or Master's degree with typically 4 years of relevant experience or typically 10 years of relevant work experience without degree.
• Skilled in editorial planning, project management, and meeting tight deadlines.
• Experienced in data-driven, culturally relevant storytelling, sentiment analysis, and media performance tracking.
• Strong writing and editing abilities with a focus on relevance and audience engagement.
• Proficient in executive communications strategies, including speechwriting, building narratives, and managing press relationships.
• Experience working with press, shaping narratives, managing rapid response, and social media monitoring.
• Passionate about sports, digital culture, and impactful storytelling that inspires.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days per week. 
• Travel:  Minimal 
• Licenses/Certifications: N/A

#LI-SA1 #hybrid

Relocation

• Relocation support considered 

Base Compensation

$97,459.09 - $134,006.26 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

#LI-SA1 

#LI-Hybrid

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [email protected].

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