Job Description
DESCRIPTION
Are you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing cutting-edge marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth.
To accelerate the next phase of Amazon Ads development, we're committed to transforming the depth, scale, and ambition of our partnerships across a diverse landscape of advertisers, agencies and tech innovators. The Growth Marketing team within Amazon Ads builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com. We do this by developing bespoke marketing programs that foster growth for advertisers, partners, and Amazon Ads. To further our mission, we're seeking a Senior Strategist of Entertainment Vertical Marketing who excels in driving strategic partnerships, unlocking new growth opportunities, and shaping the future of digital advertising. If you're passionate about revolutionizing the advertising industry and have the skills to match, we want you on our team.
Job Overview:
The Strategic Agency and Advertiser Marketing (SAAM) team drives growth through innovative programs with our most strategic advertisers and partners. We're seeking a results-driven marketer to develop and quarterback vertical partnerships that accelerate adoption, build pipeline, and influence revenue. Working closely with sales teams and marketing channels, you'll lead integrated marketing plans and forge collaborative relationships with enterprise clients and agency/tech partners.
The ideal candidate is a strategic B2B marketing leader with a proven track record in the advertising industry, combining high-level thinking with hands-on execution skills in digital marketing and emerging technologies. You should have experience in the entertainment vertical, developing insights-led content to educate and inspire enterprise entertainment brands. The Sr. Strategist for Entertainment will also be responsible for account based marketing, seamlessly navigating complex enterprise-level relationships with our most mature / sophisticated advertising customers. You should excel at leading cross-functional teams, developing integrated campaigns, and building cohesive customer journeys to lead advertisers down the funnel. We're looking for a skilled relationship builder adept at stakeholder management across all levels and a collaborative team player who thrives in a fast-paced, ambiguous environment. Your ability to deliver innovative solutions across diverse partner categories, coupled with exceptional storytelling and communication skills, will be crucial. Above all, you should be a customer-obsessed, entrepreneurial self-starter passionate about driving results.
Key job responsibilities
• Develop and own the vertical strategy across 1:1 or 1:few programs for strategic entertainment accounts
• Build joint go-to-market plans with sales, marketing, partner, and product teams to support account growth and partner-led opportunities
• Drive personalized, bespoke marketing tactics to engage multiple decision-makers across target accounts
• Lead integrated campaigns across digital, events, content, and executive engagement tailored to specific accounts or partners
• Collaborate cross-functionally with lifecycle marketing, content, product marketing, sales, and partner teams to ensure consistent and personalized execution
• Creation of custom content, sales enablement materials, and partner co-marketing assets
• Track and measure account engagement, influence on pipeline/revenue, and campaign ROI
• Use insights to refine targeting, messaging, and tactics
• Serve as a voice of key partners/accounts internally to inform product, messaging, and experience
• Provide regular updates to stakeholders and partners on campaign progress, results, and key insights
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience driving direction and alignment with cross-functional teams
- Experience in a business-to-business (B2B) environment, high-tech products/services
- 6+ years of Integrated B2B marketing experience, with focus on account-based and/or vertical marketing, and/or enterprise marketing
Job Tags
Full time, Internship,