Job Description

About The Role

Publishing.com seeks a Senior Direct Response Copywriter with a proven track record of crafting high-converting, FTC-compliant copy for video ads (Facebook & YouTube), sales funnel landing pages, and email marketing campaigns. Your words will drive engagement, conversions, and customer growth as we continue revolutionizing the self-publishing industry with our AI-powered platform, Publishing.ai, and educational programs.

This role is critical in ensuring our messaging remains high-performing and fully compliant with FTC guidelines, advertising policies, and industry best practices. We're looking for someone who can champion compliance, guiding the team with insights, best practices, and proactive recommendations to uphold ethical, transparent, and effective marketing strategies.

We want to hear from you if you have a copy portfolio that has generated 7- and 8-figure results while maintaining strict compliance standards.

Company Summary

At Publishing.com, we're revolutionizing how people turn their ideas into income by making self-publishing books easy and accessible to anyone, regardless of their background or experience.

Our flagship product, Publishing.ai, uses proprietary AI and machine learning technology to streamline the entire self-publishing journey—from writing your book to boosting your sales—all in one place.

Our commitment to delivering exceptional results and driving innovation in the self-publishing industry has earned us recognition as the 19th fastest-growing private company in America by Inc. Magazine. We're also proud to be certified as a Great Place to Work®, with a 99% employee satisfaction score—far exceeding the industry average of 57%.

At Publishing.com, we're not just helping people achieve their dreams of publishing a book—we're building the world's first all-in-one solution that simplifies the process, and makes self-publishing faster, easier, and more accessible than ever before.

Responsibilities

• Write compelling, high-converting, FTC-compliant copy for video ads, landing pages, and email funnels that drive customer acquisition and engagement.
• Optimize messaging through A/B testing, data analysis, and customer insights to maximize performance while maintaining compliance.
• Develop persuasive storytelling that resonates with publishers looking to scale their success while ensuring all claims are substantiated, truthful, and legally sound.
• Collaborate with marketing, design, and media buying teams to ensure copy aligns with brand voice, performance goals, and advertising regulations.
• Stay current on FTC guidelines, Meta (Facebook) and Google ad policies, and industry standards, ensuring all marketing materials adhere to best practices.
• Serve as a compliance champion, providing guidance, answering team questions, and offering tips to help maintain regulatory adherence across all copy projects.
• Continuously refine and improve copy to increase conversions, retention, and overall impact while mitigating legal risks.
  
  

Results

• Increase click-through, conversion, and overall ROAS (return on ad spend) across ad platforms.
• Improve landing page performance with a compliant, compelling, and conversion-optimized copy.
• Boost email open rates, engagement, and sales conversions.
• Develop copy that directly contributes to multi-7 and 8-figure campaign success.
  
  

Requirements

• Proven track record of writing high-converting, FTC-compliant copy that has driven 7- and 8-figure results.
• 5+ years of experience in direct response copywriting, preferably in digital marketing, e-commerce, or online education and coaching industries.
• Portfolio demonstrating success in writing high-performing Facebook & YouTube ads, sales pages, and email funnels while adhering to compliance standards.
• Deep understanding of FTC guidelines, Meta (Facebook) and Google ad policies, and best practices for compliant advertising.
• Strong grasp of consumer psychology, persuasion, and conversion optimization.
• Experience in A/B testing, performance tracking, and iterating on copy for maximum results.
• Ability to write in a clear, engaging, and persuasive tone while maintaining transparency and accuracy in all claims.
• Strong collaboration skills and ability to work in a fast-paced, high-growth environment.
• Availability for team meetings to discuss strategy, feedback, and performance insights.
  
  

Why Join Publishing.com?

• We are ranked #19 on Inc 5000's top 100 fastest-growing private companies in America in 2023
• We are self-funded, bootstrapped, and profitable, with an average of 50% YoY growth for the past 3 years
• Our employees love it here: we are Certified Great Place to Work® with a 99% employee satisfaction score— exceeding the industry average of 57%
• We are a flexible, 100% remote company with a global footprint
• We eliminate red tape and empower our team members to take ownership, innovate, and drive meaningful results
• We offer an ever-evolving, employee-centric culture and benefits package including
  • Flexible paid time off (PTO)
  • Health, vision, and dental insurance
  • 401k with employer match
  • Flexible hours
• Be part of something BIG —join a growing team at a pivotal time in our journey.
  
  

APPLY NOW by filling out the short application below, we can't wait to hear from you!

If you have questions or need support during the interview/hiring process, email us at [email protected]—we're here to help!

Job Tags

Full time, Fixed term contract, Flexible hours,

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