Job Description

Position Summary: The Brand Manager supports the Brand Management Director in overseeing multiple brands across various categories, assisting in the development of innovative marketing strategies and driving brand growth. This role involves managing marketing activities, including advertising, promotions, business analysis, and marketing plans. The Brand Manager will leverage consumer insights and financial data to recommend strategies for brand growth while ensuring consistent execution across cross-functional teams.

Essential Duties and Responsibilities:

• Cross-functional Coordination: Ensure alignment across teams on brand-related decisions.
• Brand Performance Analysis: Report on brand performance to assess ROI and recommend improvements.
• Market and Consumer Trends Monitoring: Stay updated on industry trends and consumer behavior. Translate consumer insights into actionable recommendations.
• Pricing and Distribution Strategies: Develop pricing strategies and oversee distribution channels.
• Brand Plan and Marketing Strategy Development: Support the Brand Management Director in building data-driven brand plans.
• New Product Development: Manage product innovation from ideation to market launch in collaboration with teams.
• Marketing Plans Execution: Design and implement integrated marketing campaigns to achieve financial and marketing goals including go-to-market plans for new product launches
• Brand and Competitive Data Analysis: Continuously assess brand performance and identify growth opportunities.
• Budget Management: Oversee marketing budgets and assist with managing Brand P&Ls.
• Creative Collaboration: Work with the creative team to develop sales and marketing materials such as product packaging, sell sheets, promotional materials, etc.
• Social Media Collaboration: Coordinate with the Social Media Manager to ensure consistent messaging across platforms.
• Communication Briefs: Write and manage communication briefs for campaigns and launches.
• Sales Presentations: Collaborate with Brand and Sales Director to create effective presentation decks for category reviews.
• Agency and Third-Party Coordination: Partner with agencies to execute promotional campaigns and advertising strategies.

Skills and Qualifications:

Education/Experience:

• Bachelor’s degree (B.A.) in a relevant field; 4-7 years of Brand Management/Marketing experience.
• 2-3 years in Product Development/Manufacturing.
• Experience in Feminine Care or Supplement industries is a plus.
• Expertise in the CPG space, consumer research, industry trends, and marketing strategies.
• Proficiency in data analysis to provide actionable insights and drive growth.
• Demonstrated ability to manage multiple projects and prioritize tasks.
• Strong strategic and tactical thinking abilities.
• Experience in communication across various teams and stakeholders.

Computer Skills:

• Microsoft Office Suite (Word, Excel, PowerPoint, Publisher, Outlook, Internet Explorer).

Key Competencies:

• Data-driven with consumer-first focus.
• Strong ability to manage complex projects.
• Strategic and tactical thinker.
• Excellent communication skills across functions.

Additional Notes: This position offers the opportunity to play a key role in a growing and innovative field. Successful candidates will thrive in a fast-paced, cross-functional environment and be passionate about brand building and market leadership.

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