AUTOMOTIVE SERVICE BDC / BDR
Are you interested in joining a growing business that is committed to family, promotes employees from within, is passionate about protecting the environment, has an inspiring company culture, and is actively involved with the community and local charities? If so, this opportunity might be for you!
THE POSITION:
The Service Scheduler/Service Business Development Representative (BDR) is responsible for managing inbound and outbound customer communication, including web-based inquiries, phone calls, and other lead sources. This role ensures customers are connected efficiently with the appropriate service teams and provides a high level of customer service throughout the interaction.
The BDR will utilize established lead management and service processes to schedule and confirm appointments, maintain accurate records, and support the overall efficiency of the service department. Performance is measured based on key metrics, including lead engagement, appointment confirmations, and follow-up outcomes.
Success in this role requires strong communication skills, attention to detail, the ability to multitask in a fast-paced environment, and a team-oriented approach. This position provides training, ongoing support, and opportunities for career development within service and management.
THE PERKS:
Skills & Qualifications:
Education and Experience:
Essential Duties & Responsibilities:
• Schedule and manage service appointments using the dealership’s CRM and scheduling tools.
• Confirm customer appointments and follow up on missed or rescheduled visits.
• Ensure accurate documentation of customer concerns and appointment details.
• Coordinate with Service Advisors, Lane Manager, and Service Manager to optimize shop capacity.
• Handle missed inbound calls, emails, and messages related to service inquiries.
• Make outbound calls to notify customers of due/overdue maintenance, recalls, and special promotions.
• Provide professional, friendly, and knowledgeable support to enhance customer satisfaction.
• Address basic customer questions regarding services, wait times, and basic pricing, redirecting any additional pricing inquiries to a Service Advisor.
• Maintain accurate and up-to-date records of appointments, customer interactions, and daily outcomes within the CRM and individual trackers.
• Monitor Set, Show, and RO Close metrics to ensure proper reporting.
• Follow dealership processes for documenting customer check-ins and completed service visits.
• Assist management by identifying trends, scheduling needs, and process improvement opportunities.
• Work closely with Service Advisors to ensure smooth daily operations.
• Communicate and coordinate with the Parts Department to verify availability of parts required for certain repairs.
• Collaborate with other BDC team members to distribute workload and support overall departmental goals.
Physical Requirements:
THE COMPANY:
Founded in 1980 by Michael Sr. and Maureen LaFontaine, the award-winning and nationally-recognized LaFontaine Automotive Group includes 55 retail franchises, 9 collision centers and 41 Michigan retail locations. The group employs nearly 3,000 individuals. It’s the mission of the LaFontaine Family to personalize the automotive experience by building lifelong relationships that connect families and strengthen communities. The LaFontaine commitment to customers, staff, and local communities is demonstrated by active participation and contributions to numerous non-profit organizations, educational institutions, and charities throughout southeast Michigan. The combination of both the mission and core values provides the basic foundation of our promise … to treat every customer like they are members of our family. From sales to service to parts, LaFontaine Automotive Group is able to meet any customer’s specific needs. LaFontaine represents the following brands: Aston Martin, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Fiat, Genesis, Honda, Hyundai, Infiniti, Jeep, KIA, Mazda, Mercedes-Benz, Nissan, RAM, Polestar, Sprinter, Subaru, Toyota, Volvo and Volkswagen. The LaFontaine Family Deal; it’s not just what you get, it’s how you feel. Visit for additional details.
Our Mission: To Build Lifelong Relationships that Connect Families, Strengthen Communities, and Personalize the Automotive Experience.
Our Core Values: Accountability , Responsibility , Respect , Communication , Teamwork , Passion.
LaFontaine Automotive Group is an equal opportunity employer.
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