Job Description

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is looking for an Art Director of Packaging to join our Marketing team and play an integral part in shaping and curating Frida’s growing portfolio across Baby, Mom and Fertility, focusing on packaging and in-store communication. Packaging is one of the most important drivers of brand awareness at Frida and plays a critical role in the growth of our company. The Art Director of Packaging will therefore be responsible for creating and implementing packaging design solutions, guidelines, systems and innovation to meet the growing demands of the business – across the entire portfolio.  Responsibilities include, but are not limited to, the following:

• Responsible for packaging design - from owning ideation and conception through overseeing print release.
• Manage and deliver an array of brand assets including primary & secondary CPG packaging, kits, custom mailers, and in-store merchandising (displays, end caps, etc.)
• Oversee projects through to production including concepting, trials, color testing, quality control, sample approvals and release. Work closely with cross-functional teams to troubleshoot any issues.
• Guide global packaging work that is needed and collaborate with production designers to oversee that artwork remains consistent across countries
• Responsible for designs that are on strategy and reflect brand’s personality while ensuring brand consistency and innovation across all channels
• Build and lead packaging designers and art production team
• Lead concept and design of all in-store merchandising projects - including both in-house or briefing outside agencies to help bring the brand vision to life in store
• Liaise with project management to manage time constraints across all design projects
• Stay current on all trends and the latest technological advances
• Create concise, clear presentations of work for upper management and approval processes.
• Other projects as assigned

What You Will Need

• Bachelor’s Degree in design or related field

• 6+ years of previous packaging and merchandising experience, preferably within a consumer-packaged goods company

• Extensive experience with Adobe Creative Suite 5.5+, especially the following:

  • Illustrator: Must be at expert level and know major points of application when applied to Print and Digital
  • Photoshop : Must be at expert level and know major points of application when applied to Print and Digital. Must be familiar with using application for digital productivity including Smart Objects, Layer Comps and Applying Effects)
  • InDesign: Must be at expert level and know major points of application when applied to Print

• Solid understanding of the printing processes

• Knowledge of photography, illustration, and typography preferred

• Knowledge of prepping and releasing packaging files

• Solid design skills in print, web/digital and multi-page collateral a plus

• Strong problem-solving and organization skills

• Strong presentation skills

• detail oriented, capability-building and team player

Who You will Work With

Frida is an organization that values collaboration and community. As the Art Director, you will work closely with Brand Management, Marketing, Product Development, and Packaging Engineering teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:

  • Comprehensive medical, vision, and dental plans
  • Employer paid life insurance
  • Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
  • FSA & HSA

• 401k matching up to 4% with immediate vesting.

• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.

• Flexible paid pregnancy and parental leave.

• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.

• Dog friendly office - feel free to bring your best buddy with you to work! 

• Learning & development opportunities for professional and personal growth

• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.

• Exclusive employee product discounts.

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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